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Retelling WIP's Story


WIP Founder Ashrant Bhartia asked me to find a way to re-tell their story as they transition to a new model of working with creatives in India and Malaysia.


With WIP having multiple iterations – selling vapes, creating t-shirts, and running vibrant in-person events – creating a cohesive story that framed the past and the future of the organisation was the goal of the brief. 

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